- Sourcing
- Market analysis and underwriting
- Business Plan
- Reporting
- Objective and documented investment recommendations
- Financing
- Corporate and tax assistance
- Negotiation of the transaction documentation
In a nutshell
PICTURE is an independent group specialized in real estate asset and investment management in France
Our expertise is dedicated to private and institutional investors. Leveraging several years of shared professional experience and complementary expertises, we foster commitment through a bespoke and transparent full-fledged service. We are Real Estate minded, beyond business….
Our asset management services
PICTURE Asset Management offers dedicated, responsive and fully-integrated services to our clients at each investment cycle: sourcing, acquisition and investment structuring, development monitoring, letting, asset management and disposal of real estate properties.
Acquisition
Asset Management
- Marketing strategy, letting supervision/negotiation
- Technical assistance: refurbishment to capex, restructuring an development project
- Reporting & business plan update (financial monitoring)
- Administrative, legal and assistance
- Supervision of the property manager
Disposal
- Corporate and tax assistance (decide on a property or company divestment)
- Appointment of brokers
- Monitoring of the due diligence – Negotiation of the final transaction documentation
Acquisition
- Sourcing
- Market analysis and underwriting
- Business Plan
- Reporting
- Objective and documented investment recommendations
- Financing
- Corporate and tax assistance
- Negotiation of the transaction documentation
Asset Management
- Marketing strategy, letting supervision/negotiation
- Technical assistance: refurbishment to capex, restructuring an development project
- Reporting & business plan update (financial monitoring)
- Administrative, legal and assistance
- Supervision of the property manager
Disposal
- Corporate and tax assistance (decide on a property or company divestment)
- Appointment of brokers
- Monitoring of the due diligence – Negotiation of the final transaction documentation
Our asset management expertise
PICTURE’s clients can rely on the strong and long-standing track-record of its Management team, who has served a large variety of investors’ profiles: institutional investors, pension funds, private equity funds, private family groups. The services provided also cover all real estate asset classes and risk profiles, throughout France.
Our values
At PICTURE, we believe that real estate is a people and local business that takes up personal and financial commitment, expertise and Client focus. We are driven by the Trust we build with our clients and stimulated by the out-performance we can deliver on every project we manage. Transparency, Integrity and Excellence are the deeply ingrained principles that guide all of our company’s actions.
Our values
At PICTURE, we believe that real estate is a people and local business that takes up personal and financial commitment, expertise and Client focus. We are driven by the Trust we build with our clients and stimulated by the out-performance we can deliver on every project we manage. Transparency, Integrity and Excellence are the deeply ingrained principles that guide all of our company’s actions.
Why PICTURE Asset Management ?
Fully committed Management team, offering dedicated real estate investment services for institutional and private investors.
Strategic vision to capture the value creation of the real estate deals under management.
A team gathering a long-standing institutional track-record, combining real estate operational know-how and financial agility.
Complete range of asset and investment services provided for to institutional investors through an in-depth knowledge of the market.
Thorough attention to the balance between risks and returns for each investment.
A group capable of proposing an impact investing offer and a Management carrying a strong commitment for sustainability initiatives.
Alignment of interests on the financial performance with a capacity to co-invest with its investment partners.
Our team
Anne Genot has more than 18 years of experience in Real Estate.
She served 2 years as Head of RE Business Development (Europe, Middle East, Canada) & CIO Grand Paris at La Française.
Prior to that, Anne was CEO of SCAPRIM Asset Management, Head of Acquisitions at Allianz Real Estate France/Benelux and Head of Acquisitions at RREEF (Deutsche Bank).
Anne graduated from INSA Lyon and holds a master’s degree in Urban Planning from ESSEC Business School.
Anne Genot
Co-founder & Managing Partner
18 years of experience in tertiary, retail, logistics and residential Real Estate.
Vincent Duraffour has more than 9 years of experience in Real Estate.
He served 2 years as senior Investment Manager at La Française.
Prior to that, Vincent worked for SCAPRIM Asset Management as senior Asset
Manager, where he was mainly involved in Value-Add Office and Residential transactions.
He graduated from Toulouse University and holds a master’s degree in Real Estate Management from ESC Bordeaux Business School.
Vincent Duraffour
Co-founder & Managing Director
9 years of experience in tertiary and residential Real Estate.
Gonzague Dujardin has more than 4 years of experience in Real Estate.
He served as senior Real Estate Analyst at BlackRock and at RedTree Capital, where he was mainly involved in Value-Add Office transactions.
He graduated from HEC Paris and holds a master’s degree in International Taxation from Assas university.
Gonzague Dujardin
Investment manager
4 years of experience in tertiary and residential Real Estate.
Mehdi MAZARI joined PICTURE AM in May 2021 as Development Manager. He has more than 10 years of experience in Real Estate.
He served almost 5 years as Head of Retail and Capital Markets Investment Surveyor at Nexity.
Prior to that, Mehdi worked for BNP Paribas Real Estate as senior Investment Analyst and Sales Broker.
He graduated from ESPI in Real Estate Finance.
Mehdi Mazari
Development Manager
10 years of experience in Real Estate.
Valentin Chaudesaigues joined PICTURE AM in July 2021 as Senior Investment Manager. He has more than 6 years of experience in Real Estate.
He served 3 years as Investment Manager at La Française.
Prior to that, Valentin worked for SCAPRIM Asset Management as Associate, where he was mainly involved in Value-Add Office transactions.
He graduated from AgroParisTech and holds a master’s degree in Real Estate Management from Essec Business School.
Valentin Chaudesaigues
Senior Investment Manager
6 years of experience in Real Estate.
Abdeslam, Mickaël Mechatte joined PICTURE AM in July 2021 as Senior Residential Asset Manager and has more than 10 years of experience in Real Estate.
He served 8 years as Asset Manager at Gecina in charge of a portfolio of €2,2 bn (AUM) of commercial, offices and residential properties.
Prior to that, Abdeslam was Financial Controller at Axa Real Estate IM France.
He completed with an Executive advanded master’s in Real Estate Management from ESSEC Business School.
Abdeslam Mechatte
Senior Residential Asset Manager
10 years of experience in Real Estate.
Julie Wyckaert joined PICTURE AM in July 2021 as Senior Tertiary Asset Manager. She benefits from more than 10 years of experience in Real Estate.
She served 4 years as Senior Asset Manager at Primonial REIM, where she was mainly involved in Core and Value-Add office.
Prior to that, Julie worked for Covivio as Asset Manager for 6 years.
She holds a master’s degree in Real Estate Management.
Julie Wyckaert
Senior Tertiary Asset Manager
10 years of experience in Real Estate.
Floriane Budny joined PICTURE AM in March 2021 as Technical Director. She has more than 15 years of experience in technical management in tertiary, residential and various real estate. She served as Technical Manager at STAM Europe, Manager of works at COLLIERS UFG PM and Technical inspector at BTP Consultant.
She graduated from Polytech Lille (Civil and Geo-Technical Engineering).
Floriane BUDNY
Technical Director
15 years of experience in technical management in tertiary, residential and various real estate.
Sacha Cuny joined Picture AM in April 2021 as Analyst.
He served as Investment Analyst (Intern) at Weinberg Capital Partners and as Real Estate Analyst (Intern) at Schroders, where he was mainly involved in Core/Core+ Office and Logistics transactions.
He graduated from EDHEC Business School with a master’s degree in Finance.
Sacha Cuny
Analyst
Paul Regali joined Picture AM in May 2021 as Analyst.
He served as a Junior Asset Manager at AEW and as Real Estate Analyst (Intern) at Ardian, where he was mainly involved in Value-Add Office transactions.
He holds a Master in Management from ESCP Business School with specializations in Corporate Finance and Real Estate.
Paul Regali
Analyst
Anne Genot
Co-founder & Managing Partner
Anne Genot has more than 18 years of experience in Real Estate.
She served 2 years as Head of RE Business Development (Europe, Middle East, Canada) & CIO Grand Paris at La Française. Prior to that, Anne was CEO of SCAPRIM Asset Management, Head of Acquisitions at Allianz Real Estate France/Benelux and Head of Acquisitions at RREEF (Deutsche Bank).
Anne graduated from INSA Lyon and holds a master’s degree in Urban Planning from ESSEC Business School.
Vincent Duraffour
Co-founder & Managing Director
Vincent Duraffour has more than 9 years of experience in Real Estate.
He served 2 years as senior Investment Manager at La Française. Prior to that, Vincent worked for SCAPRIM Asset Management as senior Asset Manager, where he was mainly involved in Value-Add Office and Residential transactions.
He graduated from Toulouse University and holds a master’s degree in Real Estate Management from ESC Bordeaux Business School.
Gonzague Dujardin
Investment manager
Gonzague Dujardin has more than 4 years of experience in Real Estate.
He served as senior Real Estate Analyst at BlackRock and at RedTree Capital, where he was mainly involved in Value-Add Office transactions.
He graduated from HEC Paris and holds a master’s degree in International Taxation from Assas university.
Valentin Chaudesaigues
Senior Investment Manager
Valentin Chaudesaigues joined PICTURE AM in July 2021 as Senior Investment Manager. He has more than 6 years of experience in Real Estate.
He served 3 years as Investment Manager at La Française.
Prior to that, Valentin worked for SCAPRIM Asset Management as Associate, where he was mainly involved in Value-Add Office transactions.
He graduated from AgroParisTech and holds a master’s degree in Real Estate Management from Essec Business School.
Mehdi Mazari
Development Manager
Mehdi MAZARI joined PICTURE AM in May 2021 as Development Manager. He has more than 10 years of experience in Real Estate.
He served almost 5 years as Head of Retail and Capital Markets Investment Surveyor at Nexity.
Prior to that, Mehdi worked for BNP Paribas Real Estate as senior Investment Analyst and Sales Broker.
He graduated from ESPI in Real Estate Finance
Floriane BUDNY
Technical Director
Floriane Budny joined PICTURE AM in March 2021 as Technical Director. She has more than 15 years of experience in technical management in tertiary, residential and various real estate. She served as Technical Manager at STAM Europe, Manager of works at COLLIERS UFG PM and Technical inspector at BTP Consultant.
She graduated from Polytech Lille (Civil and Geo-Technical Engineering).
Abdeslam Mechatte
Senior Residential Asset Manager
Abdeslam, Mickaël Mechatte joined PICTURE AM in July 2021 as Senior Residential Asset Manager and has more than 10 years of experience in Real Estate.
He served 8 years as Analyst & Asset Manager at Gecina in charge of a portfolio of €2,2 bn (AUM) of commercial, offices and residential building located in Paris.
Prior to that, Abdeslam was Financial Controller at Axa Real Estate IM France (AUM €38 bn).
He graduated from Excelia La Rochelle Business School. At University Paris-XII, he majored in Real Estate and holds a master’s degree. He completed with an Executive advanced master’s in Real Estate Management from ESSEC Business School.
He is a associated member of IFEI, the French Insitute of Real Estate Valuation.
Julie Wyckaert
Senior Tertiary Asset Manager
Julie Wyckaert joined PICTURE AM in July 2021 as Senior Tertiary Asset Manager. She benefits from more than 10 years of experience in Real Estate.
She served 4 years as Senior Asset Manager at Primonial REIM, where she was mainly involved in Core and Value-Add office.
Prior to that, Julie worked for Covivio as Asset Manager for 6 years.
She holds a master’s degree in Real Estate Management.
Paul Regali
Analyst
Paul Regali joined Picture AM in May 2021 as an Analyst.
He served as a Junior Asset Manager at AEW and as Real Estate Analyst (Intern) at Ardian, where he was mainly involved in Value-Add Office transactions.
He holds a Master in Management from ESCP Business School with specializations in Corporate Finance and Real Estate.
Sacha Cuny
Analyst
Sacha Cuny joined Picture AM in April 2021 as an Analyst.
He served as Investment Analyst (Intern) at Weinberg Capital Partners and as Real Estate Analyst (Intern) at Schroders, where he was mainly involved in Core/Core+ Office and Logistics transactions.
He graduated from EDHEC Business School with a master’s degree in Finance.